What are 5 tips for SEO to get you started?
SEO helps a business grow the visibility of its website. It helps its pages to rank higher on google, makes the content easier to understand, and overall helps deliver a more concise experience for the consumer. But where do you begin? With 57.8% of all web traffic coming from Google, the more you know, the bigger your chance of putting your site in front of people. Let’s go through 5 tips for SEO to get you started.
If you are looking to see the big changes of 2021 including mobile indexing click here, otherwise continue to the essentials of SEO.
1. Using Keywords in SEO
The very basic building blocks are keywords and phrases. These often target what you and I will put into a search engine. For example, If you run a coffee shop in Islington and want more local business, you could use “Islington Coffee Shop” within your content.
In isolation this sounds very easy but what about the competition? In order to rank better, we need to do a bit of research. You might not be the only coffee shop in Islington, and someone else might also be using “Islington Coffee Shop”so what then? Using tools like google trends and others(we can get into later), you can start to find out what else people might be using on top of “Islington Coffee Shop”, for example
- Cheap Islington Coffee
- Columbian Bean Coffee Islington
- Coffee and Cake Shop in Islington
You can start to see how the right relevant words stack up, and using these throughout your content will give you a better chance of ranking higher.
2. Meta description, headlines and search preview
We have the keywords; we have the right content. You have all the cake but wait, there’s a little bit of admin we need to do; it often gets forgotten.
When a website appears in the search results, it displays a few bits of information that to access are usually buried in your backend.
- Meta Description
These don’t directly impact your ranking or SEO, but they do affect your clickthrough rate. For example, a study by Contently shows people are more likely to click on titles that are 90-99 characters long and have a description below(there are tools to help guide you this, don’t panic). If Google notices your not converting clicks but do have an excellent ranking score, guess what? you won’t rank anymore 🙂
3. Using SEO when writing content
As you start to streamline your SEO around your products and service and possibly what your company is unique for the market will change, this is where blogs and SERP come to play. “Search Engine Results Pages are Google’s response to a user’s search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs, and video results.”
SERP or Blogging can be a double-edged sword; with google ads and answers, it has more competition than ever before. As it’s based on user questions like “how to create a website”, Google will sometimes deliver a direct answer. This means even if you get it on the front page, you may not get any traffic at all. See below.
The other side of this sword can see open fields of blue links and low competition, no ads, no google the direct answer. What happens is your Blog can be the main feature, and they publish even a slice of it. See Below
4. What are SEO Internal/backlinks?
Baclinks are essential and can be pretty tricky let’s pick that up below. We have all gone down the rabbit hole of a topic through clever internal linking. Wikipedia is an excellent example of this. The more a site can keep you on the ride, consuming information before buying, the more authority and high the google score.
Within this Blog, I have done my own backlinking to my pages to keep you learning; I have even done a few above for other people’s websites. If you were to click through to them and continue learning there(please don’t), google would congratulate them. It is about stacking topics and building a knowledge base so good even other people want to refer you.
A simple example
- Front Page – Coffee Shop Rebulick
- Blog – What’s the best Columbian coffee bean?
- Second Blog (link within the first) – How to grow your coffee
There needs to be a sentence introducing that second idea to whisk you away before buying your plant pots.
Backlinks are a lot harder and we can pick this up in a separate link. They can be very valuable for SEO because they show a “vote of confidence” from one site to another. Essentially backlinks to your site will show Google that other brands and companies vouch for your content.
5. What are the right SEO tools to use?
There are tons of tools you can use to help you do all of the above. Sometimes it can be tough to get everything in check and know what’s what!
- Google Trends – Search for new trends
- Chiefs – Audit your site and build keywords
- Yoast – helps keep the basics of SEO inline on your site
- SEM Rush – A/b split testing for different pages and titles
They all have free versions to get you started, and once it becomes your primary focus and you want to keep on top of a paid service to help you grow.
Some honourable mentions are page speed and loading times but that’s for another day.